Infiltration Alert

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6 Reasons Why You Should Use Interactive Videos In Your Business

The future of video is interactivity, and any business that’s already using them in whatever shape or form should definitely look into taking that next step from just linear or static to interactive videos. Not too long from now every video will become interactive and as a business owner, you need to make sure you’re ahead of the competition and are already utilizing this technology today.

Not convinced? Here are 6 reasons that will change your mind:

1. Interactive videos can help you keep your audience interested in your story



Photo courtesy of audiolucistore via Flickr, Creative Commons

Video allows you to communicate with your consumers in a more creative way, much better than what you could ever hope to do with text. This is possible because videos engage not only the visual sense of the viewer but the auditory as well. This makes it one of the best mediums for digital storytelling and any modern branding strategy would be lacking without it.

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Are Automated Home Alarm Systems the Next Household Staple?

Photo by Charbel Akhras via Flickr Creative Commons

Home security automation is just a part of the giant concept bubble that makes up a Smart Home but it proves to be very integral. Security systems along with lighting and home entertainment account for almost 58% of the US home automation market during 2010 and it is expected to reach $3.8 billion by 2016. A report from IHS Research says that consumers today are having the notion that home and family security can simply be an add-on service, instead of an individual offer. Essentially, this tells us that securing a safe home for your family will be much easier and convenient since you would no longer attend to installation and monthly fees separately, but instead be given the option of pairing home and family safety, and security with services such as video monitoring, lighting control and energy management.


Market Redefined

The entry of telecommunication companies and utilities in the market may have caused this drift in thinking since they play a vital role in the trend for bundled home technology services. This development now carries the potential of home security systems to have a stronger hold in the market as well as the ability to go beyond the rumored 20% increase rate.


Here are key factors that impact the North American home automation market from 2011 to 2017. They have maximum acquisition of smart home systems and  serve as the appropriate baseline as the region currently leads the market share.

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5 Facts You Wouldn’t Believe Made These Trees Awesome Throughout History

When you think about trees you probably think of the words “green”, “photosynthesis”, “shade” etc. But what if I told you trees have the power to start a war or even prevent one? Or that they can actually save your life?
Intrigued? Well I’ve got just the list for you starting with:

5. We probably all know Anne Frank, the Jewish girl who wrote that now-famous diary while in hiding during Hitler’s tyranny. But you probably didn’t know how a tree right outside their window actually encouraged her to live. Here’s an excerpt from her diary:
“From my favorite spot on the floor I look up at the blue sky and the bare chestnut tree, on whose branches little raindrops shine…As long as this exists…this sunshine, the cloudless skies, while this lasts I cannot be unhappy.”

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The Green Trend: Does everything need to be green?

The green trend has always been popular in today’s post modern age. With the rise of industrialization, many businesses and companies have been wary about their future expenses so most of them invest in eco-friendly ideas to cut down costs, boost their net income and conserve what’s left of Mother Nature. There’s nothing wrong with going green especially when you’re trying to allocate the necessary amount of resources for your future benefits. In fact, many people have realized the significance of green technology since it continuously reduces the accumulation of toxic wastes that have a direct effect on their health.

Green Tech

Image: Totally Green

Green technology puts emphasis in the conservation of energy and minimization of overspending by maximizing the use of natural resources. How many times have you encountered different organizations and agencies advocate the same objective in print, broadcast and online media? Surely, the battle between innovation and traditional means of environmental conservation have come a long way and the invention of solar, wind and water-powered devices have successfully penetrated the market until now to prove that the green technology is becoming more in demand as time goes by. Continue reading

The Hidden Dimensions of Google Glass

Google Glass’ breakthrough technology seems to have been creating a buzz all over the net since the test/sample devices have been handed to selected trusted persons from the public.

Its basic function as a high-end interface personal assistant enables users to check, receive and send mails, messages, photos and videos online, experience real time chatting, navigation and allow search on Google while walking outside, driving or when your hands are full. While it has been released earlier to some trusted public for test runs and reviews, there has already been apprehensive feedbacks and questions raised by the public against the creation of such advanced technology. Institutions like casinos, hospitals, schools and even restaurants have already banned the technology from being used inside their buildings. Zooming out of the negative, tech geeks loved the forwardness of Glass in terms of elevating and pushing the boundaries of existing technologies.


It has created a love-hate noise about the impact on safety and security of people should Google launch the $1500 product to the market. The bigger question is, does it really pose threats to our time or should we consider this as an advancement of our ingenious technology? Continue reading

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