Infiltration Alert

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Category: Opinion / Editorial

6 Reasons Why You Should Use Interactive Videos In Your Business

The future of video is interactivity, and any business that’s already using them in whatever shape or form should definitely look into taking that next step from just linear or static to interactive videos. Not too long from now every video will become interactive and as a business owner, you need to make sure you’re ahead of the competition and are already utilizing this technology today.

Not convinced? Here are 6 reasons that will change your mind:

1. Interactive videos can help you keep your audience interested in your story



Photo courtesy of audiolucistore via Flickr, Creative Commons

Video allows you to communicate with your consumers in a more creative way, much better than what you could ever hope to do with text. This is possible because videos engage not only the visual sense of the viewer but the auditory as well. This makes it one of the best mediums for digital storytelling and any modern branding strategy would be lacking without it.

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6 Ways on How We’re Making Ourselves Targets to Even the Stupidest of Burglars


Despite the possibly-media-induced crime paranoia, eye-catching statistics tells us that there is a need for us to at least think more about our home security and safety. The FBI estimated around 2 million reported cases of burglaries in the United States in 2011 alone (although we assume there are more of this as sensible thieves won’t report to officials about other thieves stealing their drug stash). To help Americans in reducing these numbers, various home security products are available in the market, from the simply ingenious to the vastly complicated home security alarm systems. But even if we’re equipped with the latest in 21st century technology, some of us still find ourselves coming home to a wildly trashed house with valuables missing here and there.

If ever this happens to you (commence knocking on wood), you naturally ask yourself the generic question of “what went wrong?” A number of things, obviously. But here in this article, we narrow it down to a few most probable reasons why we’ve exposed ourselves to crafty (and sometimes not-so-crafty) cat burglars and why we’re ultimately the ones responsible for it in the first place.

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